IT'S being hailed by its developers as the next revolution in visual technology - a laser television that will make plasma screens obsolete.

Soon-to-be-listed Australian company Arasor International and its US partner Novalux unveiled what they claimed to be the world's first laser television in Sydney today, with a pitch that it would be half the price, twice as good, and use a quarter of the electricity of conventional plasma and LCD TVs.

Manufacturing company Arasor produces the unique optoelectronic chip central to the laser projection device being developed by Silicon Valley-based Novalux, which is being used by a number of television manufacturers.

And displayed beside a conventional 50 inch plasma TV this afternoon, the Mitsubishi-built prototype does appear brighter and clearer than its “older” rival.

With a worldwide launch date scheduled for Christmas 2007, under recognisable brands like Mitsubishi and Samsung, Novalux chief executive Jean-Michel Pelaprat is so bold as to predict the death of plasma.

Combine that with energy efficiency, price advantage and the fact that the laser TVs will be half the weight and depth of plasma TVs, HDTVs, DTVs.

The optoelectronic chip-laser technology won't be confined to TVs.

The technology is also being trialled in mobile phones, where it will be used to project images onto any surface, and in home theatres and cinemas.

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